The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

The lights are coming on


Remember that girl you always wanted to date in eighth grade? You wrote her name in your spiral notebook and stared at her at the CYO mixer.

You went to two different high schools and, later, your colleges weren't close. A few decades and a few unfulfilled relationships later, you both meet in a dark airport bar. Over cocktails, you confess your teenage crush and discover the unrequited love was mutual. After more cocktails you're finishing each other's sentences and giggling like children.

The next morning the dingy hotel drapes can't hide the stark realization that you've made a terrible mistake. She looks a little frumpier in the morning light as she fumbles for her cigarettes and control top panty hose.

As you look in the mirror, you try to hold in that gut so you at least appear to have fewer miles on your odometer than you actually do.

Such has been the relationship between Randy Moss and Brett Favre. Accidental tourists on a Viking ship in the twilight of their careers. Each player thought the other could carry him a few more yards to another touchdown, another playoff, another Sunday. But, alas, a Viking ship needs everyone rowing in the same direction to win ball games.

Randy Moss will find a home this week. A handful of teams are poised for a playoff run and a veteran receiver who can draw two defenders might seem like just the thing they need.

But for Randy to find a home this year, it will require a team with a shot at the post-season, a quarterback who can get him the ball, and most importantly, a strong coach who motivate the aging star.

Unfortunately for him, the CYO dance is ending and the lights are coming on.

By Jason Maloni  |  November 2, 2010; 8:48 AM ET  | Category:  Brett Favre , Jason Maloni , Minnesota Vikings , NFL , Randy Moss Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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