The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

One to treasure


This year's Super Bowl should be remembered for showcasing two of the finest franchises in sports. Everyone at NFL headquarters in New York is, no doubt, jumping for joy over the close game and record ratings. But it isn't just a fanatical diaspora of fans or even the collective championships of the Packers and Steelers that made this Super Bowl such a marquee matchup.

What I enjoyed seeing most was two teams, with quality coaches and great front office people, have their patience and vision rewarded with a spot in the final game of the season.

Few sports can boast the level playing field that exists in the NFL. Green Bay is the smallest market in the NFL. Pittsburgh - with apologies to my Western PA family - isn't a glamor city like New York, Chicago, or Dallas. Both cities are certainly thankful for the structure of the league and revenue-sharing that exists.

But in this era of high-priced free agents, knee-jerk reactions, and armchair quarterbacks second guessing every play and acquisition, it was the NFL who was thankful it could feature two examples of first-rate management as much as first-rate players.

Soon to be forgotten from this Super Bowl will be the Texas snow (and the even worse weather response by the City of Dallas), the travesty of fans not getting seats for the game, and the exorbitant prices for just about everything ("thank you Mr. Valet, I can park my own car").

But I hope, what people remember is that it featured something that isn't tracked as closely as QB rating or yards from scrimmage.

It truly featured the Best in Class of the NFL, with an emphasis on the class.

By Jason Maloni  |  February 8, 2011; 1:02 PM ET  | Category:  Green Bay Packers , Pittsburgh Steelers , Roger Goodell , Super Bowl Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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